Ons verhaal
Innovative training technologies connecting riders, coaches, and horses to enhance rider learning and elevate horse welfare.
Founded in the Netherlands in 2019 by Leon Rutten, Equestic is the consumer brand of Smart Horse Technologies B.V. It was built on his family’s equestrian coaching heritage and strengthened by over 30 years of software and hardware product leadership.
Blending deep knowledge in equestrian sport with cutting-edge expertise in artificial intelligence (AI), product engineering, and marketing, Equestic is focused on innovations that genuinely support coaches, riders, and their horses.
Onze missie & ambitie
Equestic’s mission is to help riders and coaches perform with care.
We believe, by 2030 every single sport horse will be equipped with sensors, allowing AI to create a digital twin and detailed tracking of each rider’s entire training history.
We stand at the forefront of equine movement evaluation, striving to strengthen the bond between horse and rider through clarity, insight, and care. Our products combine scientific research with cutting-edge AI to deliver precise, actionable data for training, health monitoring, and performance optimization.
Our goal is to empower horse owners and riders to achieve peak performance while always prioritizing the well-being, soundness, and long-term health of their horses.
Onze inzet
Equestic's founder Leon Rutten:
"I believe that true performance begins with care. We drive innovations to protect your horse and empower your decisions by elevating your training.
Inspired by riders and coaches, our role is to strengthen the bond between horse and rider through intelligent, data-driven insights."
Onze dienstverlening
Our technologies include:
- EQ Saddle-Clip: A horse motion sensor which measures rhythm, impulsion and symmetry giving rider deep insights on the quality of training, and potential injuries.
- EQ Coach-Copilot: A digital assistant that makes coaching more productive, learning more effective, and riders improve faster, ultimately for better horse welfare.
Please visit our website to learn more about how our products can empower you as a rider, trainer, and horse owner.
Onze professionaliteit
Keurmerken & certificaten
Silver Statuette 'Sports Technology' & 'Training and Knowledge-Based Services and Solutions'
Titan Innovation Awards
2026
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